According to different use scenarios, general wipes can be divided into baby wipes, household cleaning wipes, cosmetic wipes, general wipes, wet toilet paper and women care wipes. At present, baby wipes occupy the main market share, accounting for 44.06%. Followed by household cleaning wipes and make-up wipes, accounting for more than 10%. The market scale of female care wipes is the smallest, accounting for only 1.34% of the whole market.
At the same time, according to the forecast of eurimonitor, the infant wipes market will still develop at an accelerated growth rate from 2019 to 2024, with an average annual growth rate of about 6.9%, and will continue to be the largest category. The average annual growth rate of general wipes and wet toilet paper will reach 6% or more. Women's care wipes will still grow slowly in the future, about 1.9%.
Europe and America are the main consumer markets of global wipes. North America and Europe account for 37.55% and 26.66% of global wipes respectively.
However, in terms of growth rate, the growth rate of wipes market scale in the Middle East and Africa, Latin America and Asia Pacific region in 2014-2019 is far higher than that in North America, especially in the Middle East and Africa region, with an average annual growth rate of more than 10%. In the future, as the consumption ability of residents in these regions continues to improve and the health awareness of residents continues to spread, the scale of the wipes market will continue to expand, and the development potential of the Wipes Market in the Middle East and Africa, Latin America and Asia Pacific region is huge.