As a brand-new cleansing product, disposable facial washcloth has set off a sweeping wind in the cleansing market in only a few years. However, many consumers question whether face towels are a consumption trap? Not as advertised, there are no disadvantages. Large consumption, environmental protection and low cost performance are the two biggest disadvantages. After all, everything has two sides. Face towels are not absolutely hygienic, and towels are not necessarily harmful to the skin. There is no need to step on towels in order to recommend face towels.
However, even if there is constant discussion, it can't resist the love of young consumers for face towels. With the rapid growth of the market and great potential in the future, many cross category brands and enterprises have entered the industry. For example, many beauty brands, mother and baby brands and paper brands have begun to layout this category. According to the data, more than 1000 brands have launched face towel products on Alibaba platform.
In the context of the great development of the industry, many brands have sprung up to join the flood of the face towel market, showing a situation in which a hundred flowers bloom. However, the market players are mixed, and the product quality can not be absolutely guaranteed. Previously, the media official account was conducted for 12 popular face washers. The results showed that 6 of them were portable fluorescent whitening agents, 6 non cotton and 3 brands of false materials. In response, the "named" brand has issued a statement through its official account, saying that its home grown pure cotton towel has a fluorescent agent that can be transferred.
Nowadays, there are many kinds of face towels on the market, and the quality is also mixed. The quality of many products is worrying. There are problems such as fluorescent agent, bleach, false material standard, too thin paper towel and insufficient water absorption. In particular, there is no national standard to regulate at present, resulting in the lack of good guarantee and quality supervision for the quality and safety of face washing towel, which makes many consumers love and hate it.